STORIES / EXHIBITION

AOI.CYCLE at EUROBIKE 2022 | E-Bike Design & Components

In Frankfurt, AOI.CYCLE joined ZENO Bicycle Component and ehub.bike to show how thoughtful components and an all-in-one electric-assist wheel could make everyday cycling easier.

JULY 15, 2022

EUROBIKE 2022 marked a new chapter for Europe’s largest cycling gathering: the show arrived in Frankfurt for the first time, filling the halls with ideas about how bicycles can move through cities, carry more, and become part of everyday life. For AOI.CYCLE, it was the right place to present a shared vision alongside ZENO Bicycle Component and ehub.bike—and to bring cycling, performance apparel, and outdoor living together in a joint showcase with BREEZI ISLAND and MIUDY CLUBHOUSE Camping Gear.

The collaboration extended the story beyond the bicycle itself. BREEZI ISLAND brought its Taiwanese approach to urban performance apparel and accessories, combining contemporary silhouettes with functional fabrics and details designed for comfort, movement, and changing weather. MIUDY Camping Gear added an outdoor-living perspective through equipment created around durable materials, thoughtful function, and a distinctive sense of style. Together with AOI.CYCLE, the three brands presented a more complete picture of life on the move—from what we ride and wear to how we make ourselves at home outdoors.

When thoughtful components work together, a bicycle can carry much more than its rider.

Our booth focused less on a single finished product and more on the details that make a bicycle truly useful. AOI frames sat alongside modular bags, racks, drivetrains, and thoughtfully engineered components. Visitors could take a closer look beyond the clean silhouettes and see how every choice contributed to comfort, carrying capacity, and an easy, confident ride. The product shown under the ehub.bike name is now officially presented as the **ehub Intelligent Pedelec Wheel**—an all-in-one front wheel that integrates the motor, battery, and controller, allowing a conventional bicycle to gain electric assistance by replacing its front wheel.

Throughout the show, the bicycles became conversation starters. Designers, dealers, and riders stopped to exchange ideas, ask how the systems worked, and imagine the bikes on their own streets. Those conversations matter to us. A bicycle becomes truly useful only when it fits into real life: the school run, a grocery stop, a daily commute, a weekend picnic, or a journey with everything packed on board.

Away from the busy booth, the camera captured the bicycles’ material character: warm wood against stainless steel, leather touchpoints, purpose-built luggage, and compact electric-assist hardware integrated into balanced frames. These details are more than decoration. Together, they create bicycles that feel approachable, adaptable, and built for years of everyday use.

ZENO Bicycle Component continues to focus on practical, service-friendly solutions. One of its current highlights is the **Q-Connector V2**, a slim hydraulic brake quick-connect system developed for modern bikes with integrated cockpits and internal cable routing. Its self-sealing design allows a hydraulic line to be disconnected and reconnected without spilling fluid or bleeding the brakes again, making maintenance, component changes, and bike travel faster and cleaner.

Frankfurt gave us a chance to bring AOI.CYCLE, ZENO Bicycle Component, and ehub.bike into a much larger conversation about mobility. More importantly, it gave us ime with people who believe everyday transportation can be practical without feeling ordinary. We left EUROBIKE with new connections, thoughtful questions, and renewed confidence in a simple idea: when well-designed components work together, a bicycle can carry much more than its rider.

Places & event mentioned

- EUROBIKE — international bicycle and ecomobility exhibition
- Messe Frankfurt — exhibition venue in Frankfurt am Main

Exhibiting partners mentioned

- AOI.CYCLE
- BREEZI ISLAND — Taiwanese urban performance apparel and accessories combining functional fabrics with contemporary everyday design
- MIUDY Clubhouse Camping Gear — outdoor equipment that brings together functional design, durable materials, and camping lifestyle aesthetics
- ZENO Bicycle Component — bicycle components designed around performance, practical installation, and easier maintenance.
- ZENO Q-Connector V2 — a self-sealing hydraulic brake quick-connect system designed to support clean, fast component changes without repeated brake bleeding.
- ehub Intelligent Pedelec Wheel — the current official product name for the all-in-one electric-assist front wheel presented at the booth under the ehub.bike name.